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Pudgy Penguins (PENGU) is attracting significant in the broader cryptocurrency industry, aiming to surpass Pokémon and Hello Kitty as a global intellectual property (IP).

PENGU’s latest rally has caught the interest of many crypto analysts. A 546% price surge in less than four weeks has placed PENGU among the highest gainers in the emerging altcoin season, and is a direct reflection of the Pudgy Penguins’ rise in the NFT space.

The Pudgy Penguins collection has surpassed the iconic Bored Ape Yacht Club in market capitalization, climbing to the number two spot globally. The move is being fueled by a massive 385% rally in the ecosystem’s native PENGU token over the past five weeks.

The price of the PENGU token has jumped nearly 18% after its parent project, Pudgy Penguins, announced a major strategic partnership with Suplay Inc., a firm the project described as ‘one of China’s top collectible companies.